September 22, 2023

About us

A2ZAFRIC: Is a Limited Liability joint venture with offices in Dallas, Texas and Sinking Spring, Pennsylvania, United States. It was established in 2010 with an online radio, Pendulum Radio. In 2022, A2ZAFRIC was positioned to link Diasporas with goods and services in West Africa

The Need

Having a website allows even the smallest companies an opportunity to market their products and services to a global audience of potential customers.  But the tremendous opportunity created by the Internet comes with an equally tremendous challenge: getting these millions of potential customers to find your website and purchase goods and services.

Why Do Business with Us?

  • Because we assist you to think long range as we work with your vision, a three-year to five-year time horizon. Perhaps your vision is to be the leading Internet marketer of books, music and movies that appeal to the over-50 demographic. This vision will shape the design, content and themes of your advertisement as well the types of affiliates and customers you can attract to your site.
  • We work with you to develop your business model–the revenue streams your company will have. We also work to help you determine what mix of products and services you will be offering through the website. Include revenue streams specific to Internet companies, such as competitive dominance; further, we will work with you to design your model so you can market more than one product or service to each customer, and encourage each to be a repeat customer.
  • Additionally, we will work with you to determine your marketing strategies. The key to success in online advertisement is devising marketing strategies that will bring large numbers of visitors to your site, and do this on a cost-effective basis. Viral marketing, using your customers or visitors to introduce your company to other potential customers, is a powerful way to use the social networking aspect of the Internet to your advantage.
  • Finally, we will work on your behalf to Profile your competitors. You may think your idea is unique, but it is highly likely competitors’ are doing something similar to what you are. We will take a critical look at their websites and marketing strategies. Determine what you intend to do better, how you will provide a superior overall experience for your customers.

Advantages of using our services:

  • At A2ZAfric our in-house economists will work to assist you define market need. Estimate the size of your market, or the population of potential customers. Define the benefits of your products or services to customers. Make sure you are bringing products and services to the market that customers will have a strong desire to purchase because the benefits are so significant relative to what competitors can provide.
  • Analyze your competition. Gather information about what they are doing well, or the core of their competitive advantage, and what their weaknesses might be.

Our Goal:

  • Seek out new opportunities for your growth. Think of new target markets for your products or services, innovations to improve them, and new products or services you could market to your base of loyal customers.
  • Improve your operational efficiency. Continually upgrade your level of customer service, which will bring about repeat business from these satisfied customers. Devise ways to operate the company in a leaner, more efficient manner both from a capital and human resource standpoint.

A2ZAFRIC:  Fully understands that with the advent of social media, customers are not locating us around the corner anymore. The onus is now upon businesses to seek out customers in a compelling and convincing manner, and convert them to loyal customers. This devotion to brand requires lots of skills plus technical knowhow as competition has become the name of the game. These days, it is not enough to have “quality product” as the phrase itself has become a moving timeline. Our team of top notch Economists and graphic designers and bloggers will traverse every out of the box technology to ensure that your brand has a front row seat on all search engines. Journey with us and watch your margins tell a different story.